Evaluation Question 2 (By Georgie Watters)

2) How effective is the combination of your main product and the ancillary texts?


The purpose of my main product was to inform our audience oh how society is effecting the way people dress. By doing the ancillary tasks it helped us promote our documentry 'Fashion Tribes' Through The Channel HCTV. I made a newspaper advertisment and a radio trailer to attract my potential audience, into believeing that our documentary would be worth watching.


By creating a newspaper advertisment, i hope that it will help advertise and promote 'Fashion Tribes' the documentary. i used a powerful image and informative texts, that include the time, the date and the channel that our documentary will be aired on. I captured an image that would immediately connote to our audience what our documentry will be about, and will also help inform them of the date, time and channel that it will be aired on. When deciding on how to create my newspaper advertisment
Once i had decided how i wanted my newspaper advertisment to look, i then put my idea's together to create it. I used a balcony as my location thus i used 2 girls dressed in fashionable dresses, to convey to the audience they they fit into the typical stereotypes that surround fashion trends.


I then uploaded my image on to a computer and showed my media teacher. When looking at my first draft of my newspaper advertisment, we both decided that my image needed to be more colourful and needed to be more lighter to enhance the image.

The newspaper advertisment below is my final product. I had several idea's of how i wanted my newspaper advertisment to look like at first. When we picked the topic 'Fashion Tribes' i then settled on my below product. The 2 girls in my picture fit in to our target audience group of 15-28, which is the age that society seems to be effecting the way young people dress. It was vital that my newspaper advertisement captured the requirements of our audience's expectations. i used little amount of text on my newspaper advertisement as i do believe that the mise-en-scene that surrounds my image, connotes to the audience what our documentry is about.

For my second ancillary task i created a radio trailer to promote our documentry to our target audience. To start with i created a script, and used quotes from our finished documentry which i will use in my radio trailer. I wanted to use a powerful and quirky quote at the beginning to attract my audience straight away, and to introduce them to the topic of our documentary 'fashion'.

My radio trailer informs our audience what will be involved in our documentary, such as the different stereotypes that surround certain fashion trends. By using this information in my radio trailer, it attracts the audience in to watching our documentary as well as giving them the information of what is going to come up in 'Fashion Tribes'.

The screenshot below is my finished rasio trailer. I decided to use many quotes from our interviewees in my trailer to make it more effective for my audience. By adding these quotes it informs the audience Of what will come up in our documentary, and what they can expect to hear and see in our documentary if they decide to watch it. I asked a close friend of mine, to do the voice over and emphasis on some of our quotes as her voice is really girly. I had to use a voiceover on my radio trailer to ask questions that we chose to put in our documentry, the question also relate to what may be on our audience's minds. The questions got answered By Me using quotes from our documentry.

I decided to use background music that was originally planned for our documentry as it provides a groovy and upbeat music, that will attract an audience.

when choosing the beginning quote for my radio trailer i picked a rather quirky quote 'do you have a passion for fashion?', As i thought this would immediately grab my audience's attention. I followed it with a quote from marie loney who we interviewed for our documentry, by doing this i hoped that my audience would relate to it rather quickly. Once i had put all my radio trailer together on the time line, including the voiceover and the quotes i then lowered the background music's volume so that the voiceover could be clear and precise. I also wanted the music to be heard as this challenges forms of real media products.

The combination of both my ancillary tasks were very effective as they converge together to promote one media product in two very different ways. By them converging together it means that our media product can be advertised to a variety of potential audience's, which then creates a greater audience for our documentary, if the readers and listeners acknowledge our two advertisements.

By creating the radio trailer, i hope it appeals to those who travel. Hopefully the first quote that introduces my radio trailer will captivate them. The upbeat music in the background will then encourage them to listen to the whole radio trailer, the use of the voiceover will also hopefully obtain their attention.

Personally i think without creating my two ancillary tasks, Our main media product would be a waste of time as our potential target audience would not have been informed about 'Fashion Tribes' including the date, time and channel when it will be aired. So With the simple covergence of a radio trailer and a newspaper advertisement, we can attract an audience that enjoy listening to the radio, or people who enjoy reading the newspaper can then tune in and watch our documentary Fashion Tribes.