Evaluation Question 1 (By Georgie watters)

1) In what ways does your media product use, develop or challengeforms and conventions of real media products?


Our media product 'Fashion Tribes' developed and challenged forms and conventions of real media products by  conventions such as mise-en scene, interview framing and cinematography. This includes every thing that is in front of the camera during interviews. Cutaways were essential to our documentary. When filming our interviewees, me being director i  chose to include  fashion props in the background that related to our documentary so that our audience could relate to the topic. For example in the shot below we have Dj Will Boden, we included fashion props to maximize the fashion aspect of our documentary. 

For our main interview we had well known fashion lecturer Marie Loney, we decided to film her in her office, as she had fashion posters in the background. by using this location it filled the fashion aspect.  As a group we used many other conventions in our documnetary such as, statistics, footage and images of certain modelling shoots, all of what our audience would expect to see in a documentary. The conventions we used also related to our voiceover for 'Fashion Tribes'. 

The topic we chose for our media product is something that you would not normally see as a documentary. So personally i think that we are challenging the media as a whole. The main question we asked throughout our documentry was 'Is society effecting the way you dress?' It is an open question that our audience can answer in many different ways and they can also express their views on the stereotypes that surround their's and others particular fashion trend. . W eonly had five minutes to do  part 1 of our documentary, So as a group we had to make sure we included all the major interviews and include the information that we wanted to get across to our audience in our documentary. This included Statistics, figures and genetic conventions.

We needed to interview people that was related to the fashion industry and had views on the topic we had choosen.  Each of our interviewees had their own views on fashion and the way society effects the way people dress, this gave our docuemntary a larger view and made it appeal to our audience. 

 As i speak there is bullying going on between different social groups and the fashion industry as people are stereotyping one anothers fashion trend involving the fashion element. As a group we researched in several possible topics but decided to stick with fashion as this topic stood out, and not many other documentaries challenged this topic.  As a group we thought this was different and not like any other, we had seen before, therefore this was a challenge to other Media products. Most things on fashion have a negative outlook now days so we wanted to show both sides to the fashion industry the good and the bad. As this is a documentary for HCTV we worked along the lines of  News Night analyzing some documentaries to give us an idea of what we as a group needed to aim for. We followed the lines of their documentaries to achieve the best possible, and make it look real and professional.  As a group this was essential to us as our viewers would expect to see certain conventions in our documentary, so for us it was vital that we included these. Therefore if we follow the possible guidelines of real documentaries we should be able to obtain a professional looking documentary.